…
…
ROE = tax × interest × margin × turnover × leverage
| FY2021 | FY2022 | FY2023 | FY2024 | FY2025 | |
|---|---|---|---|---|---|
| Tax burdendriver | 0.77x | 0.77x | 0.78x | 0.90x | 1.71x |
| Interest burden | 0.98x | 0.99x | 0.98x | 0.98x | 0.97x |
| Operating margin | 19.4% | 17.2% | 16.3% | 12.5% | 14.4% |
| Asset turnover | 2.07x | 2.25x | 2.32x | 1.91x | 1.60x |
| Leverage (equity mult.) | 4.41x | 4.58x | 4.93x | 7.47x | 4.47x |
| = Return on Equity (consolidated) | 133.3% | 134.2% | 142.0% | 156.7% | 170.7% |
| Return on Invested Capital (ROIC) | 87.6% | 113.6% | 144.4% | 99.3% | 102.6% |
Consolidated (pre-minority-interest) basis; the headline ROE in the ratio grid is owners’ basis.
| FY2021 | FY2022 | FY2023 | FY2024 | FY2025 | |
|---|---|---|---|---|---|
| Current Ratio(Current Assets / Current Liabilities) | 0.61x | 0.61x | 0.55x | 0.45x | 0.74x |
| Quick Ratio((Current Assets − Inventory) / Current Liabilities) | 0.42x | 0.40x | 0.34x | 0.23x | 0.57x |
| Cash Ratio(Cash / Current Liabilities) | 0.03x | 0.04x | 0.09x | 0.06x | 0.40x |
| Working Capital(Current Assets − Current Liabilities) | -Rp 4.8 T | -Rp 4.9 T | -Rp 5.0 T | -Rp 6.5 T | -Rp 3.7 T |
| FY2021 | FY2022 | FY2023 | FY2024 | FY2025 | |
|---|---|---|---|---|---|
| Debt to Equity (DER)(Total Debt / Total Equity) | 0.63x | 0.32x | 0.22x | 0.92x | 0.14x |
| Liabilities to Equity(Total Liabilities / Total Equity) | 3.41x | 3.58x | 3.93x | 6.47x | 3.47x |
| Debt to Assets(Total Debt / Total Assets) | 0.14x | 0.07x | 0.05x | 0.12x | 0.03x |
| Net Debt(Total Debt − Cash) | Rp 2.4 T | Rp 781 M | -Rp 270 M | Rp 1.3 T | -Rp 5.1 T |
| Interest Coverage(EBIT / Interest Expense) | 41.55x | 83.09x | 59.26x | 52.77x | 38.85x |
| Equity Multiplier (Assets ÷ Equity) | 4.41x | 4.58x | 4.93x | 7.47x | 4.47x |
| FY2021 | FY2022 | FY2023 | FY2024 | FY2025 | |
|---|---|---|---|---|---|
| Gross Margin(Gross Profit / Revenue) | 49.6% | 46.3% | 49.7% | 47.5% | 46.9% |
| Operating Margin(EBIT / Revenue) | 19.4% | 17.2% | 16.3% | 12.5% | 14.4% |
| Net Margin(Net Income / Revenue) | 14.6% | 13.0% | 12.4% | 11.0% | 23.9% |
| EBITDA(EBIT + D&A) | Rp 8.5 T | Rp 7.9 T | Rp 7.0 T | Rp 4.5 T | Rp 5.1 T |
| EBITDA Margin(EBITDA / Revenue) | 21.5% | 19.1% | 18.2% | 14.8% | 15.8% |
| Return on Assets (ROA)(Net Income / Total Assets) | 30.2% | 29.3% | 28.8% | 21.0% | 38.2% |
| Return on Equity (ROE)(Net Income (Owners) / Equity (Owners)) | 133.3% | 134.2% | 142.0% | 156.7% | 170.7% |
| Tax Burden (Net ÷ Pretax) | 0.77x | 0.77x | 0.78x | 0.90x | 1.71x |
| Interest Burden (Pretax ÷ EBIT) | 0.98x | 0.99x | 0.98x | 0.98x | 0.97x |
| Return on Invested Capital (ROIC) | 87.6% | 113.6% | 144.4% | 99.3% | 102.6% |
| Turnover | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 |
|---|---|---|---|---|---|
| Asset Turnover(Revenue / Total Assets) | 2.07x | 2.25x | 2.32x | 1.91x | 1.60x |
| Inventory Turnover(COGS / Inventory) | 8.12x | 8.44x | 8.02x | 6.41x | 6.91x |
| Receivables Turnover(Revenue / Receivables) | 8.76x | 10.50x | 16.48x | 16.28x | 19.04x |
| Payables Turnover(COGS / Payables) | 4.36x | 4.71x | 4.78x | 4.03x | 3.61x |
| Conversion Period | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 |
|---|---|---|---|---|---|
| Days Inventory Outstanding (DIO)(365 × Inventory / COGS) | 45.0 days | 43.3 days | 45.5 days | 56.9 days | 52.8 days |
| Days Sales Outstanding (DSO)(365 × Receivables / Revenue) | 41.7 days | 34.8 days | 22.1 days | 22.4 days | 19.2 days |
| Days Payable Outstanding (DPO)(365 × Payables / COGS) | 83.8 days | 77.4 days | 76.4 days | 90.5 days | 101.1 days |
| Cash Conversion Cycle (CCC)(DIO + DSO − DPO) | 2.9 days | 0.6 days | -8.7 days | -11.2 days | -29.1 days |
| FY2021 | FY2022 | FY2023 | FY2024 | FY2025 | |
|---|---|---|---|---|---|
| Free Cash Flow(Operating Cash Flow − Capex) | Rp 7.3 T | Rp 7.4 T | Rp 6.3 T | Rp 2.9 T | Rp 4.9 T |
Price Rp 1,755 · market cap Rp 67 T
| Multiple | UNVR | Peer median | vs median |
|---|---|---|---|
| P/E | 8.72x | 8.72x | 0% |
| P/B | 14.90x | 14.90x | 0% |
| P/S | 2.09x | 2.09x | 0% |
| EV/EBITDA | 12.18x | 12.18x | 0% |
| EV/EBIT | 13.41x | 13.41x | 0% |
| EV/Sales | 1.93x | 1.93x | 0% |
| FCF Yield | 7.40% | 7.40% | 0% |
| Dividend Yield | 11.45% | 11.45% | 0% |
Only 1 peers are covered here, so the median is itself one of the members. A 0% gap can simply mean UNVR sits at the median.
EV = mkt cap Rp 67 T + debt Rp 645 M − cash Rp 5.7 T = Rp 62 T
At today’s price, the market is paying for 7.7%/yr FCF growth (4.6% at 12.0% to 10.6% at 16.0% discount rates). Delivered over the last 4 years: -9.4% FCF · -5.2% revenue.
Reverse DCF: single-stage FCF, terminal growth 2.5%, discount band 12.0–16.0% (β=1; build cited in Methodology). Not a forecast.
This model projects the operating cash the whole business generates, discounts it back at the blended cost of capital, and subtracts net debt. What remains is the equity value, stated per share. Every input below comes from the company's own audited record or from cited market data, and you can adjust each one yourself.
Base year contains named one-off item(s): FY2025: Ice-cream business divestment gain (Wall’s/Magnum separation) inflated net income. The EBIT basis screens out most non-operating items, but read the Earnings Quality section before trusting the base margin.
| Assumption | Value | Basis |
|---|---|---|
| Rf (risk-free) | 7.26% | Indonesia 10Y government bond, 8 Jul 2026 |
| ERP (Rm − Rf) | 6.69% | Damodaran Indonesia, Jul 2026 (Baa2, CRP 2.46%) |
| β | 0.72 → 0.73 | Household Products (unlevered) relevered at own D/E 0.01 |
| Cost of equity | 12.11% | Rf + β × ERP |
| Cost of debt | 18.33% | FY2025 interest expense ÷ total debt |
| Tax rate | 22.7% | median effective rate, FY2021–FY2025 (pretax ≈ EBIT − interest) |
| WACC | 12.13% | 99% E × CoE + 1% D × Kd × (1 − t) |
| Revenue growth (yr 1, fading) | -5.2% | delivered 4-yr revenue CAGR -5.2%, fading linearly to terminal |
| EBIT margin | 14.4% | mean EBIT margin, last 3 FYs |
| D&A / revenue | 1.9% | mean D&A/revenue, last 3 FYs |
| Capex / revenue | 2.8% | mean capex/revenue, last 3 FYs, for the explicit years; in the terminal year capex falls to replacement level (equal to depreciation, 1.9% of revenue) because holding a build-phase or pause-phase ratio in perpetuity misprices the company in whichever direction that phase points |
| ΔNWC / Δrevenue | -14.6% | median ΔNWC/Δrevenue across the seeded years (NWC = AR + inventory − AP) |
| Terminal growth | 2.5% | BI inflation-target midpoint (2.5% ± 1%) |
| Year | +1 | +2 | +3 | +4 | +5 | T∞ |
|---|---|---|---|---|---|---|
| Growth | -5.2% | -3.3% | -1.3% | 0.6% | 2.5% | 2.5% |
| Revenue | Rp 30 T | Rp 29 T | Rp 29 T | Rp 29 T | Rp 30 T | Rp 31 T |
| EBIT | Rp 4.4 T | Rp 4.2 T | Rp 4.2 T | Rp 4.2 T | Rp 4.3 T | Rp 4.4 T |
| NOPAT | Rp 3.4 T | Rp 3.3 T | Rp 3.2 T | Rp 3.2 T | Rp 3.3 T | Rp 3.4 T |
| + D&A | Rp 572 M | Rp 554 M | Rp 546 M | Rp 549 M | Rp 563 M | Rp 577 M |
| − Capex | Rp 844 M | Rp 817 M | Rp 806 M | Rp 810 M | Rp 831 M | Rp 577 M |
| − ΔNWC | Rp 242 M | Rp 144 M | Rp 58 M | -Rp 24 M | -Rp 106 M | -Rp 108 M |
| FCFF | Rp 2.8 T | Rp 2.8 T | Rp 2.9 T | Rp 3.0 T | Rp 3.1 T | Rp 3.5 T |
| PV | Rp 2.5 T | Rp 2.3 T | Rp 2.1 T | Rp 1.9 T | Rp 1.8 T | Rp 20 T |
Check it yourself: revenue × margin = EBIT · NOPAT = EBIT × (1 − tax) · FCFF = NOPAT + D&A − Capex − ΔNWC · PV = FCFF ÷ (1+WACC)^yr · TV = FCFF(T∞) ÷ (WACC − g), discounted from year 5
EV = PV(explicit) Rp 11 T + PV(TV) Rp 20 T = Rp 31 T · TV 66% of EV · − net debt -Rp 5.1 T − minority Rp 0
Model output: Rp 950/share (-46% vs price Rp 1,755)· exit-multiple check (12.2x): Rp 1,286
Under these assumptions the model lands 46% below today's price. The market, in other words, is paying for faster growth, a fatter margin, or a lower discount rate than the inputs here assume.
| g \ WACC | 11.1% | 12.1% | 13.1% |
|---|---|---|---|
| 2.0% | 996 | 909 | 837 |
| 2.5% | 1,047 | 950 | 871 |
| 3.0% | 1,103 | 995 | 907 |
Model output under the stated assumptions. Every input above comes from the company's own audited record or from cited market data, and every one can be adjusted. This is not a price target and not advice.
Educational analysis. Multiples pair today’s price with the latest audited fiscal year (trailing-FY convention); peer figures are the covered peer sample, not the whole market. Never a price target.
| FY2021 | FY2022 | FY2023 | FY2024 | FY2025 | |
|---|---|---|---|---|---|
| Revenue | Rp 40 T | Rp 41 T | Rp 39 T | Rp 31 T | Rp 32 T |
| Cost of Goods Sold | Rp 20 T | Rp 22 T | Rp 19 T | Rp 16 T | Rp 17 T |
| Gross Profit | Rp 20 T | Rp 19 T | Rp 19 T | Rp 15 T | Rp 15 T |
| Operating Income (EBIT) | Rp 7.7 T | Rp 7.1 T | Rp 6.3 T | Rp 3.8 T | Rp 4.6 T |
| Interest Expense | Rp 185 M | Rp 85 M | Rp 106 M | Rp 72 M | Rp 118 M |
| Net Income | Rp 5.8 T | Rp 5.4 T | Rp 4.8 T | Rp 3.4 T | Rp 7.6 T |
| Net Income Attributable to Owners | Rp 5.8 T | Rp 5.4 T | Rp 4.8 T | Rp 3.4 T | Rp 7.6 T |
| Depreciation & Amortization | Rp 835 M | Rp 811 M | Rp 736 M | Rp 708 M | Rp 464 M |
| FY2021 | FY2022 | FY2023 | FY2024 | FY2025 | |
|---|---|---|---|---|---|
| Cash & Equivalents | Rp 325 M | Rp 503 M | Rp 1.0 T | Rp 671 M | Rp 5.7 T |
| Accounts Receivable | Rp 4.5 T | Rp 3.9 T | Rp 2.3 T | Rp 1.9 T | Rp 1.7 T |
| Inventory | Rp 2.5 T | Rp 2.6 T | Rp 2.4 T | Rp 2.5 T | Rp 2.5 T |
| Current Assets | Rp 7.6 T | Rp 7.6 T | Rp 6.2 T | Rp 5.3 T | Rp 11 T |
| Total Assets | Rp 19 T | Rp 18 T | Rp 17 T | Rp 16 T | Rp 20 T |
| Accounts Payable | Rp 4.6 T | Rp 4.7 T | Rp 4.1 T | Rp 4.0 T | Rp 4.7 T |
| Current Liabilities | Rp 12 T | Rp 12 T | Rp 11 T | Rp 12 T | Rp 14 T |
| Total Liabilities | Rp 15 T | Rp 14 T | Rp 13 T | Rp 14 T | Rp 16 T |
| Total Interest-Bearing Debt | Rp 2.7 T | Rp 1.3 T | Rp 751 M | Rp 2.0 T | Rp 645 M |
| Total Equity | Rp 4.3 T | Rp 4.0 T | Rp 3.4 T | Rp 2.1 T | Rp 4.5 T |
| Equity Attributable to Owners | Rp 4.3 T | Rp 4.0 T | Rp 3.4 T | Rp 2.1 T | Rp 4.5 T |
| FY2021 | FY2022 | FY2023 | FY2024 | FY2025 | |
|---|---|---|---|---|---|
| Operating Cash Flow | Rp 7.9 T | Rp 8.1 T | Rp 7.1 T | Rp 4.0 T | Rp 5.8 T |
| Capital Expenditure | Rp 585 M | Rp 638 M | Rp 835 M | Rp 1.1 T | Rp 862 M |
UNVR gross margin held ~47–50 % (FY2021–2025: 49.6 % → 46.3 % → 49.7 % → 47.5 % → 46.9 %); structurally stable despite input cost inflation. Operating margin compressed from 19.4 % (2021) to 12.5 % (2024) on revenue decline (negative operating leverage off a fixed SG&A base) then partially recovered to 14.4 % (2025). Net margin FY2025 of 23.9 % significantly exceeds EBITDA margin of 15.8 %: implying material below-EBITDA gains (brand/asset disposals). ROE 133–171 % across FY2021–2025 and ROIC 88–144 % are structural, not cyclical: driven by negative net working capital (supplier payables fund UNVR's asset base). Current ratio 0.44–0.74 is NORMAL for this model; it does not indicate liquidity stress. FCF compressed from IDR 7.4 T (2022 peak) to IDR 2.9 T (2024) then partially recovered to IDR 4.9 T (2025).
Royalty-bearing use of Unilever global brands (Rinso, Lifebuoy, Sunsilk, Bango…) across home care, personal care and foods.
EconomicsGM held 46–50% all five years: brand pricing power is intact even as volume left.
Nine factories + the deepest FMCG distribution reach in Indonesia; capex needs are tiny (Rp0.6–1.1tn/yr).
EconomicsThe asset-light model is why ROIC prints look absurd (88–144%): almost no invested capital remains under the franchise.
Revenue FELL five consecutive prints: Rp39.5tn→Rp31.9tn (−19%); local challengers, downtrading and boycott waves took share the brands did not reclaim.
EconomicsOperating margin followed: 19.4%→12.5% (FY2024) before the FY2025 reset-and-divest year.
Equity ran Rp4.3tn→Rp2.1tn by FY2024: payout at or above 100% of earnings for years; the FY2025 disposal gain temporarily rebuilt it to Rp4.5tn.
EconomicsThe equity base is a residual, not a buffer: by design.
Cost structureCOGS ~50–53% (commodity inputs, palm-oil-linked), then heavy brand/media spend; the FY2024 margin trough (OM 12.5%) was volume deleverage on a fixed brand-support base, not input costs alone.
Cash cycleNegative working capital; distributors pay fast, suppliers wait: OCF (Rp4.0–8.1tn) historically covered the entire dividend. The FY2024–25 OCF fade (Rp4.0→5.8tn vs Rp7–8tn prior) tracks the volume loss one-for-one.
UNVR's parent (Unilever PLC) has global procurement scale for raw materials (palm oil, petrochemicals, packaging). CPO sourcing links to Indonesia's domestic supply (CPO price is a cost variable). Packaging (PET, aluminium, paperboard): commodity inputs with multiple suppliers. UNVR's scale in Indonesia makes it a volume buyer with negotiating leverage over local raw material suppliers.
Implication → Low supplier power = stable input cost structure. CPO price cycles (linked to global vegetable oil market) create some COGS variability: visible in GM range of 46–50 % across 2021–2025.
Modern trade (Indomaret, Alfamart, Hypermart) exercises meaningful shelf-space and listing-fee leverage. Platform e-commerce (Shopee, Tokopedia) has increased price transparency: consumers can directly compare Sunsilk vs. Emeron vs. Rejoice (Wings) at sachets level. GT is more favourable: thousands of small warung/toko kelontong cannot negotiate individually. The shift toward MT and e-commerce structurally increases buyer power at the trade level.
Implication → MT/e-commerce shift squeezes UNVR's channel margin. Defensive lever: invest in premiumisation (higher-ASP SKUs) + Bango brand lock-in (kecap is a taste preference, harder to switch).
The biggest structural change in Indonesia FMCG 2015–2025: Wings Group (So Klin, Zinc, Mie Sedaap), ABC Group (Dettol-adjacent), Kapal Api (coffee), Wardah/Paragon (halal beauty), and Maybelline/L'Oréal (mass beauty) captured share from UNVR in specific sub-categories. These are not new entrants, they were always present, but their investment in A&M and MT penetration intensified as UNVR's parent Unilever PLC globally cut A&M budgets. UNVR's peak Indonesia market share ~38.5 % (estimated) vs. trough ~27 % (Dec 2023) vs. partial recovery ~33 % (3Q25 est.) reflects this structural share loss.
Implication → UNVR's highest strategic risk is continued category-by-category share erosion to localised challengers. The portfolio disposals (Rinso/Molto) signal prioritising fewer, stronger brands over breadth.
Within FMCG categories, substitution is brand-to-brand within the same category (Wings' So Klin vs. Rinso; Wardah vs. Sunsilk). True category substitution (e.g., consumers stop using shampoo) is near-zero. Kecap (Bango) has low substitution: preference for sweet Javanese-style kecap is deeply cultural. Ice cream (Wall's) has higher substitution from artisanal/local brands. Personal care (Vaseline, Rexona) faces premium substitution from imported brands (Neutrogena, Nivea, AXE) in modern trade.
Implication → UNVR's defence lies in brand equity investment (A&M) and anchor-brand protection (Bango, Lifebuoy soap). Categories with high substitution (laundry, ice cream) are correctly de-prioritised or divested.
P&G Indonesia competes directly in HPC (Pantene vs. Sunsilk, Ariel vs. Rinso, Gillette vs. Rexona). Wings Group is UNVR's most aggressive domestic rival: Rejoice/Emeron, So Klin, Nuvo, Boom sachet priced below UNVR. L'Oréal (Garnier, L'Oréal Paris) competes in skin care and hair. Unilever PLC peers (P&G, Colgate-Palmolive, Reckitt) all have Indonesia operations. Competitive intensity peaked 2020–2024 as local brands invested heavily in sachet pricing and GT distribution depth, directly targeting UNVR's rural/semi-urban mass market.
Implication → High rivalry = sustained A&M investment is non-optional. A&M reduction (as Unilever PLC pursued globally) directly translates to share loss in Indonesia: the 38 % → 27 % trajectory is the empirical proof.
FY2025’s headline is NOT the run-rate: net margin doubled to 23.9% (NI Rp7.6tn on Rp31.9tn revenue) on the ice-cream business disposal; the cash line (OCF Rp5.8tn) shows the recurring engine. Strip the gain and the underlying story is a franchise stabilizing margins (OM back to 14.4%) on a smaller base.
| Period | One-off item | Impact |
|---|---|---|
| FY2025 | Ice-cream business divestment gain (Wall’s/Magnum separation) inflated net income | NM 11.0%→23.9% in one year while revenue rose just 4% and OCF rose Rp1.8tn: the gap between NI Rp7.6tn and OCF Rp5.8tn carries the gain. Use pre-FY2025 margins for the run-rate. |
Cash conversionHistorically pristine (negative-WC model); FY2025 conversion drops below 1x purely from the non-cash disposal gain in NI.
The purest harvester in the dataset, and the cautionary version: a decade of ~100% payout left no retained cushion, so five years of franchise erosion flowed straight to the equity line (Rp4.3tn→Rp2.1tn). The ice-cream sale monetized a crown asset; what the FY2026 record must now show is whether the remaining portfolio can grow again, because the harvest model has nothing left to harvest if volume keeps leaving.
DeploymentFY2021→25: capex minimal (Rp0.6–1.1tn/yr), no acquisitions, dividends ≈ earnings every year, one divestment (ice cream, FY2025); capital OUT is the entire policy.
Returns trendROE 133%→171% is arithmetic on a vanishing denominator, not improvement: read the trend in OM (19.4%→12.5%→14.4%) and revenue (−19% over the window) instead. Returns on the FRANCHISE fell; returns on the residual equity rose. The distinction is the whole story.
Rp39.5tn→Rp31.9tn with share loss to local brands and boycott-wave demand shifts: the core franchise question, unresolved in the record.
The year’s headline profit is disposal-driven (named above): any screen or model reading FY2025 NI as run-rate overstates the franchise.
ROE/ROIC in triple digits are denominator artifacts of the full-payout model: flagged so they are never quoted as quality evidence.
Brand royalties flow to the parent by design; checked: disclosed, stable, and priced into the filed margins, not an accounting risk.
Curated narrative (educational interpretation), backed by the linked sources. The figures above are deterministic. Not investment advice.
Indonesia's USD 9–10.5 B beauty & personal care market (2026) is the battleground between UNVR (Unilever, 33 % FMCG share), Wings Group (private, challenger), P&G, Kao, and a surging local/halal-certified segment. UNVR recovered from a ~27 % market share low (Dec 2023 boycott impact) to ~33 % (3Q25).